Monticello Road is a community arts project in Charlottesville, Virginia. Through photography and a series of public events and conversations, we explore how an art can be an essential, integral and everyday part of a healthy community.

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Our Financial Model

Monticello Road is a break-even project.

That means that while we do not necessarily expect to be paid for this we need to cover our costs, but we've done alot and even though we do as much as we can through barter, it still costs money.

Yet, because this a community-building project and money can be a major barrier between people, everything about the project is either free or pay-what-you-can. We have not sought grants because we’re always ahead of the funding cycle, meaning that we go from conception to completion very quickly and foundations do not fund projects that they know will succeed without them (or already have).

So how do we do it?

We had a successful community Kickstarter campaign that covered many of our initial costs: the exhibition, marketing and a year’s worth of events. To cover on-going costs, we sell books and prints on a sliding scale (cost-plus-optional) and accept individuals donations (usually in small amounts).

What is our current position?

We’re committed to the following expenses:

$200 (prints for photo booth)
$20 (advertising for Belmont Bash)
$30 (lunch for interns at Belmont Bash)
$25 (brushes and rollers for Mandala)

$275 Total outstanding

We would like
$650 (new lens more suited for photo booths than current)
$60  (battery for the portable printer)
$250 (depreciation on our existing studio and portable printers)

$~960 Aspirational capital investment 

Any additional amount will be a nice treat for a hard-working artist.

We don’t expect much but would love to be surprised! [Donate]

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